Issue 2025 2(80)

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CONTENT

1. ON THE OCCASION OF THE 100TH ANNIVERSARY OF THE BIRTH OF MYKOLA HRYGOROVYCH CHUMACHENKO. P. 4-6.

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SCIENTIFIC ARTICLES

International and Regional Economics

2. Glushkov O.
Factors of Formation and Development of Value-Added Chains in the Sphere of Livestock and its Processing
. P. 7-13.

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3. Kulmanakov D.
Green Economy in Ukraine: Main Challenges and Prospects for Development in Wartime Conditions. P. 14-18.

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Finances

4. Chudaieva I., Sukach O.
Scientific and Methodological Foundations for Studying the Impact of Behavioral Finance on the Managerial Decision-Making Process
. P. 19-28.

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5. Ostrovetskyi V.
Subsidization of the Extractive Industry in Ukraine: Economic, Institutional and Environmental Dimensions
. P. 29-42.

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Marketing and logistics

6. Grytsenko S., Mykolaienko D.
Digital Transformation of Logistics Services in Small Business Conditions. P. 43-49.

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7. Savchenko T., Zahora R.
The role of the marketing complex in the formed logistics system of enterprise
. P. 50-55.

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8. Potapiuk I., Sotnikov V., Shkoda V.
Brand Formation and Management in the Structure of Marketing Activities of a Modern Enterprise. P. 56-62.

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9. Milcheva V., Rybalko V.
Sustainable Consumer in the Context of Implementing Sustainable Development Principles. P. 63-69.

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10. Еvtushok O., Bohdanova M., Demyanchyk Yu., Pikh M., Leyzerovych R.
Development of a Comprehensive Marketing Pricing Strategy in the Minds of a Competitive Market. P. 70-77.

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11. Bohdanov O., Bushko P., Ozarko K., Tsykaliuk R.
Comprehensive Approach to Organizing Marketing Communications in Crisis Conditions
. P. 78-84.

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12. Korzh М., Fomichenko I., Burtseva О., Barkova S.
Marketing Support of Information Technologies in International Strategic Alliances. P. 85-91.

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13. Ivanchenkova L., Markova T., Antonyuk Yu., Volkova A.
Consumer Behavior Models in the Context of Digital Transformation: Trends and Prospects. P. 92-98.

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Management

14. Kozak K., Bakay R., Buriachenko Y.
Management of Competitiveness of Enterprise as the Basis of Become Development
. P. 99-104.

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15. Lypovyi D., Dankevych A., Lagodiienko V., Lagodiienko N.
Communication Process in the Structure of the Social  Responsibility Mechanism of Agribusiness Entities: the Impact of Digital Channels of Social Communication and Modern Practices. P. 105-111.

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16. Kalinichenko S.
Integration of Strategic Management with Mechanisms for Creation of Basic Virobery Funds in a Strong State. P. 112-117.

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Management of Innovations

17. Hutsaliuk O., Bondar Iu., Semeniuk L., Khachaturian О.
European Integration Approaches to Eco-Cultural Transformation and Infrastructural Improvement of the Hospitality Industry in the Concept of Service Economy Development. P. 118-134.

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18. Khandii O.
Innovative Management as the Basis of Economic Security: the Role of Corporate Culture. P. 135-142.

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19. Ivanchenkov V.
Development of a Logical-Structural Approach to the Process of Economic Structural Transformation. P. 143-148.

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20. Shalenyi V., Benyk M.
Factors of Forming an Effective Mechanism of Investment Provision of an Enterprise
. P. 149-155.

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21. Sedikov D.
Innovation and Strategic Security of the Development of Grain Enterprises of Ukraine in the Minds of Military Weeks
. P. 156-161.

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22. Chub O., Kalchenko M.
Theoretical Foundations of Economic Growth of Livestock Producers
. P. 162-167.

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Management of Labour and Safety

23. Kryvosheyev I., Gudz P.
Modernization of the Remuneration Management Mechanism in Achieving Enterprise Goals in the Context of Digitalization
. P. 168-174.

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Digital economy and information technologies

24. Mankuta Ya., Turchyniak R., Kovalov A.
Drivers of Managing the Financial and Economic Stability Potential of an Enterprise: Ensuring Economic and Information Security and Data Protection in a Blockchain Network for Digital Assets. P. 175-189.

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Economic recovery

25. Lіashenko V., Borodina O.
Balkan Case: Contradictions, Problems and Possibilities of Applying the Experience of Post-War Development of Kosovo for Ukraine
.  P. 190-199.

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26. Khalin S., Sherstiuk O.
Directions for Reproducing the Production Potential of Agricultural Enterprises in the Conditions of War and Post-War Development: Technical and Technological Aspect. P. 200-205.

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OUR  JUBILEARS

27. Happy 85th birthday to IVAN PETROVICH BULEEEV! P. 206-207

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